Thursday, November 24, 2005

Money_: monetize your blog

It is becoming increasingly possible for people to make a living through blogging. If you are new to this world, follow these easy step-by-step instructions to earn an income (enough for a living even, if you work hard enough):
  1. Sign up with Google Adsense and follow the instructions on how to include advertisements in your blog. If you use Blogger, there's an easier way - go to administer your blog, under Template tab, click Adsense (and let it guide you through). Besides Google, Yahoo also offers a competing service called Yahoo Publisher Network (YPN), but it's still in beta and only targets the US market (as at this writing). Rumor has it that YPN pays more.
  2. Once you're done, check your blog and make sure that the layout and style is decent enough to not turn off people (how many times have you clicked Back when you see an ugly site?)
  3. Next, very importantly, submit your blog URL to the search engines. When the search engines have crawled your site, you can be sure your site will get a lot of traffic, especially if it ranks high in the search results. Google's submission page is here, while Yahoo's here.
  4. Also very importantly, make sure your HTML pages contain the description and keywords meta tags. The meta tags give the search engines accurate information on your website. In Blogger, you can add meta tags in the Template code, just below the title tag. Here's an example:
  5. <head>
    <title><$BlogPageTitle$></title>
    <meta name="description" content="Information on dolls" />
    <meta name="keywords" content="dolls, barney, barbie, snoopy, " />

  6. Content, content, content. Nothing beats good posts in attracting traffic to your blog. Write well and write regularly.
  7. Advertise your own blog! If you genuinely feel what you have blogged is of value to others, share it! Visit other blogs and discussion forums regularly and share what you have. Attract visitors to come. Contribute constructive comments to other blogs. Your sincerity will be reciprocated.

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